Creating a brand that was approachable and trusted in the aesthetics finance arena was entailed in the brief. Designing the logo with the checkmark in the ‘c’ creates positive connotations and links to the application process and final approval from Cosmetic Finance Group to its clientele. Alongside the strapline development of ‘aesthetically smooth solutions’ to summarise the brand goal, delivering a full website design, and marketing literature, it’s fair to say we ticked CFG’s boxes with this project.