An Iconc Podcast needs an Iconic Logo.
‘Niptuck’
‘It’s a Conversation.’
Niptuck is an open and unapologetic conversation between 2 best friends, across their podcast, social channels and live events.
With the logo design, the goal was to iconify the first letter, ‘N,’ to represent ‘Niptuck.’
But also to tell part of this brand’s story….
When you look closer, you see that the ‘N’ is created by 2 speech bubbles using the negative space.
The 2 speech bubbles represent both Ashley and Lauren, who come together to make, ‘Niptuck’ which encompasses the brand’s owners and message in a single powerful icon.
Creating logo variations, made for different sizes and spaces, allows for a range of applications which keeps the logo fresh and varied.
With all bases covered in this concept, the logo gives a powerful ‘MIC DROP MOMENT’ for Niptuck to present and launch their new look!
